May 11, 2010

“Risk and Human Behaviour” Dickson Chapter 2

Mod 3/2

A. Introduction

B. Risk and Human Behaviour

C. Measuring Attitude Towards Risk

C.1 The Standard Gamble

C.2 Perception of Risk

C.3 Value of Measuring Attitudes Towards Risks

D. Risk in Decision Making

D.1 The Decision Making Process

D.2 Problem Recognition

D.3 Problem Definition

D.4 Structure of Decisions

E. Groups and Risk Taking

E.1 Risky Shift

E.2 Choice Shift

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